Oct. 28, 2020
User Experiences Determine Business Outcomes. Banking and financial services customers today expect friction-free experiences no matter what device they're on, and regardless of whether they're at work, at home, or on the road. To succeed in the new digital era, it's critically important that you deliver seamless, personalized and omni-channel experiences for your customers. Each customer is unique and must be treated accordingly. Customer identity management addresses the challenges that financial institutions face when trying to understand who their customers are, where they are, what device they are using, all with the goal of delivering the best experience possible. In other words, digital identity is the foundation for creating effective omni-channel user experiences that drive engagement in financial services.