How is your Organization Positioned to Manage Private Label Business?

June 23, 2021 | 1:00 - 2:30 PM EST

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How is your Organization Positioned to Manage Private Label Business?

Private labels experienced huge growth in 2020 as retailers benefitted from pandemic-driven demand. Companies that once focused heavily on popular brands to drive sales are now seeing a shift of customers ordering directly from the brands (DTC). 

As a result, retailers are now placing a larger focus on private label investment. Private label development is a great way to cultivate a distinct company persona, offer lower prices on products, and ultimately create customer loyalty, new shopper behaviours but also increase company profits. 

While a private label model can provide several financial benefits, it is highly dependent on operational efficiencies. 

In this session, we'll discuss:

  • How retailers can strengthen the private label process and leverage data to maximize sales
  • The secret to private label success
  • What to avoid when investing in a private label model
  • Key insights from your retail industry  peers

Become a VIP attendee for the How is your Organization Positioned to Manage Private Label Business? Digital Boardroom and move your organization forward on current goals. If you are interested in attending the digital event, fill out the form below and a CDM Media representative will contact you with more information.

If you would like to speak directly with someone about the event, contact or +1 312.374.0805.


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