June 23, 2021 | 1:00 - 2:30 PM EST
Private labels experienced huge growth in 2020 as retailers benefitted from pandemic-driven demand. Companies that once focused heavily on popular brands to drive sales are now seeing a shift of customers ordering directly from the brands (DTC).
As a result, retailers are now placing a larger focus on private label investment. Private label development is a great way to cultivate a distinct company persona, offer lower prices on products, and ultimately create customer loyalty, new shopper behaviours but also increase company profits.
While a private label model can provide several financial benefits, it is highly dependent on operational efficiencies.
In this session, we'll discuss: