Customer-Centric Digital Transformation: Overcoming Risks and Capitalising on Opportunities

Oct. 7, 2021 | 7:00 AM CEST

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Customer-Centric Digital Transformation: Overcoming Risks and Capitalising on Opportunities

Expectations around the customer experience will continue to change radically over the next few years. Emerging technologies, shifting demographics, evolving consumer preferences, and increased environmental awareness are all driving radical change in consumer products markets. With "digital natives" seemingly more agile and setting the new benchmark, traditional businesses are often under pressure to reassess their value proposition, their business models, and their customer interaction strategy to ride the waves of emerging and abating trends as well as capitalise on new business-building opportunities.

Effectively and efficiently managing the customer journey is paramount in this digital age. The real value is in having the essential capabilities for a real-time customer experience, real-time decision-making and near real-time eco-system optimisation. However, this is often blocked by legacy processes and challenged by the lack of end-to-end capabilities in-house.

It is imperative that companies ensure they are not left behind and remain competitive in this ever-changing world. But how can organisations undertake a successful transformation that is customer-centric while being able to manage (and often overcome) emerging risks and remaining aligned with their business strategy? What should companies be doing to adapt their technology ecosystems to ensure they can thrive amidst growing, and ever-changing, customer expectations?

Join this peer discussion as we will explore how companies (previously more reliant on face-to-face customer interaction) can optimise their digital strategy and successfully and seamlessly transition in the world of online business.

Take Aways:

  • Discover the top challenges companies face when they "go digital", and how to turn those into opportunities.
  • How to start on a path to better customer service through digital transformation
  • Find out how to monitor and optimise the customer experience across every touchpoint
  • How to best deliver ROI from your technology ecosystem while enabling real-time capabilities needed to stay ahead in the game

Become a VIP attendee for the Customer-Centric Digital Transformation: Overcoming Risks and Capitalising on Opportunities Digital Boardroom and move your organization forward on current goals. If you are interested in attending the digital event, fill out the form below and a CDM Media representative will contact you with more information.

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