Breaking Through Uncertainty and Rebuilding for Success in a New Era of Events

Breaking Through Uncertainty and Rebuilding for Success in a New Era of Events

In this disrupted landscape of in-person and virtual events, marketers have uncovered even more options and opportunities to drive depth and breadth of engagement, leading to better brand awareness, lead generation, retention, and loyalty. But, how do you remain agile in the face of so much uncertainty? Join this session to understand how leaders like you are sifting through the noise to rebuild 'pandemic-proof' programs, by aligning event program strategy, teams, and event technology. In this session, we'll provide clarity by reimagining the traditional roles, removal of silos, and creation of a cohesive approach to event tech across the entire channel of events for more efficient and optimized outcomes.

Take Aways:

• Define your total events program and discuss what it looks like in the future.
• Assess your teams and identify new roles and responsibilities that are now needed for success.
• Discuss the engagement benefits of different event types and formats, virtual and in-person, and where hybrid fits in the new mix.
• Discuss budgeting uncertainty and building a more flexible, agile program for undisrupted success no matter the circumstances.